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Vissco Pro - #BeatThePain

Vissco, standing by its tagline, “Comforting Pain since 1963” is proud to launch for its new Stylish and Sporty product range “Vissco Pro”, a 360-degree campaign #BeatThePain saluting the undying spirit of the sportsman. To bring this campaign to life it tied up with the second season of Premier Futsal’17 powering Hyderabad based Telugu Tigers Team that is endorsed by Rana Daggubatti. This campaign is an initiative to bring to light, the tough and difficult life of a sportsman. It showcases the physical struggle and endurance a sportsman goes through in order to perform and achieve victory. It encourages worldwide sports fans to stand by and understand the journey of their sportsman who lives each day surpassing his physical pain and overcoming them to performing on the field for his team and country.

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